--- title: Ashcroft's Blog | John Pennell, Director, Business Development description: John Pennell is the Director of Business Development at Ashcroft has been with the company for nearly 28 years. With more than 35 years in the pressure and temperature industry, John draws on his extensive experience to build strong customer relationships. With a BS in Marketing from Appalachian State University, John helps Ashcroft customers navigate complex markets and find innovative solutions to help them be competitive in the marketplace.  --- [Skip to main content](https://blog.ashcroft.com/author/john-pennell-director-business-development/page/1#maincontent) Select Region - [US & Canada](https://ashcroft.com) - [Europe](https://ashcroft.eu/) - [China](http://www.ashcroft.com.cn/) - [Mexico & Central America](http://www.ashcroft.com.mx/) - [South America](https://ashcroftsudamericana.com/) - [Brazil](https://ashcroft.com.br/) Login - [Distributor Extranet](https://extranet.ashcroft.com/) - [Product Configurator](https://www.ashcroft.com/my-account/) [Careers](https://www.ashcroft.com/careers) [Contact](https://www.ashcroft.com/contact/) [![ashcroft-logo-lg-2](https://blog.ashcroft.com/hs-fs/hubfs/ashcroft-logo-lg-2.png?width=261&height=60&name=ashcroft-logo-lg-2.png) ![ashcroft-logo-white](https://blog.ashcroft.com/hubfs/assets/images/ashcroft-logo-white.svg)](https://www.ashcroft.com/) Products Pressure Instruments - [Pressure Gauges](https://www.ashcroft.com/products/pressure/pressure-gauges) - [Pressure Switches](https://www.ashcroft.com/products/pressure/pressure-switches) - [Pressure Sensors (Transducers/Transmitters)](https://www.ashcroft.com/products/pressure/pressure-sensors) - [Diaphragm Seals-Isolators](https://www.ashcroft.com/products/pressure/diaphragm-seals-and-isolators) - [Accessories](https://www.ashcroft.com/products/pressure/accessories) - [SMART Transmitter Assemblies](https://www.ashcroft.com/products/pressure/smart-transmitter-assemblies) Temperature Instruments - [Thermometers](https://www.ashcroft.com/products/temperature/thermometers) - [Thermowells](https://www.ashcroft.com/products/temperature/thermowells) - [Temperature Switches](https://www.ashcroft.com/products/temperature/temperature-switches) - [RTDs](https://www.ashcroft.com/products/temperature/rtds) - [Thermocouples](https://www.ashcroft.com/products/temperature/thermocouples) - [Temperature Transmitters](https://www.ashcroft.com/products/temperature/temperature-transmitters/) - [MultiPoint Temperature Sensors](https://www.ashcroft.com/products/temperature/multipoint-temperature-sensors/) - [OEM Temperature Sensors](https://www.ashcroft.com/products/temperature/oem-temperature-sensors) Test Instruments - [Calibrators](https://www.ashcroft.com/products/test-instruments/calibrators/) - [Hand Pumps-Controllers](https://www.ashcroft.com/products/test-instruments/hand-pumps-and-controllers/) - [Hydraulic Testers](https://www.ashcroft.com/products/test-instruments/hydraulic-testers/) - [Test Gauges](https://www.ashcroft.com/products/test-instruments/test-gauges/) Helpful Tools - [Product Documentation](https://www.ashcroft.com/learn/product-documentation/) - [Product & Quality Certifications](https://www.ashcroft.com/about/quality-certifications/) - [Material Selector & Corrosion Guide](https://www.ashcroft.com/webtools/materialselector/) - [Unit Converter](https://www.ashcroft.com/webtools/calculatoruom/) - [Wake Frequency Calculator](https://www.ashcroft.com/webtools/calculatorwf/) - [FAQs](https://www.ashcroft.com/faq/) Keep your critical equipment and processes running with reliable pressure and temperature measurements. 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With more than 35 years in the pressure and temperature industry, John draws on his extensive experience to build strong customer relationships. With a BS in Marketing from Appalachian State University, John helps Ashcroft customers navigate complex markets and find innovative solutions to help them be competitive in the marketplace.  [pressure sensors](https://blog.ashcroft.com/topic/pressure-sensors) | [data center](https://blog.ashcroft.com/topic/data-center) | [differential pressure transducer](https://blog.ashcroft.com/topic/differential-pressure-transducer) ## Improving Differential Pressure Accuracy and Stability in Data Center Cooling Systems August 3rd, 2026|3 min read [pressure transducer](https://blog.ashcroft.com/topic/pressure-transducer) | [pressure sensors](https://blog.ashcroft.com/topic/pressure-sensors) | [data center](https://blog.ashcroft.com/topic/data-center) | [Liquid Cooling](https://blog.ashcroft.com/topic/liquid-cooling) ## What to Consider When Selecting Pressure Sensors for Your Liquid Cooling Systems in Data Centers September 15th, 2025|4 min read [pressure transducer](https://blog.ashcroft.com/topic/pressure-transducer) | [Hydrogen](https://blog.ashcroft.com/topic/hydrogen) | [pressure sensors](https://blog.ashcroft.com/topic/pressure-sensors) ## Advancements in Pressure Sensors for Hydrogen Applications January 13th, 2025|4 min read [1](https://blog.ashcroft.com/author/john-pennell-director-business-development/page/1) ![https://f.hubspotusercontent30.net/hubfs/4021582/assets/images/ashcroft-logo-white.svg](https://blog.ashcroft.com/hubfs/assets/images/ashcroft-logo-white.svg) 250 East Main Street Stratford, CT 06614 [800.328.8258](tel:+1800.328.8258) [Contact](https://www.ashcroft.com/contact/) [Learning Center](https://www.ashcroft.com/learn/resource-center) [Blog](https://blog.ashcroft.com/) [Subscribe to Blog](https://sales.ashcroft.com/ashcroft-blog-subscribe) [Facebook](https://www.facebook.com/AshcroftInc) [Instagram](https://www.instagram.com/ashcroftinc/) [LinkedIn](https://www.linkedin.com/company/ashcroft-inc-/) [YouTube](https://www.youtube.com/user/AshcroftInc) [PRODUCTS](https://www.ashcroft.com/products) - [Pressure Instruments](https://www.ashcroft.com/products/#pressure) - [Temperature Instruments](https://www.ashcroft.com/products/#temperature) - [Test Instruments](https://www.ashcroft.com/products/#test-instruments) - [Product Configurator](https://www.ashcroft.com/product-configurator/) - [Product Documentation](https://www.ashcroft.com/learn/product-documentation) - [Pressure Gauge Selection Tool](https://www.ashcroft.com/pressure-gauge-selection-tool/) - [Product & Quality Certifications](https://www.ashcroft.com/about/quality-certifications/) PROCESS INDUSTRY - [Overview](https://www.ashcroft.com/solutions/process-industry-instrumentation/) - [Large Projects/EPC](https://www.ashcroft.com/solutions/process-industry-instrumentation/engineering-procurement-construction-large-projects/) - [Critical Application Solutions Experts (CASE)](https://www.ashcroft.com/solutions/process-industry-instrumentation/critical-application-solution-experts/) - [Distributor Locator](https://www.ashcroft.com/ashcroft-distributors/) INDUSTRIAL/OEM - [Overview](https://www.ashcroft.com/solutions/industrial-oem/) - [Custom Engineered Solutions (CES)](https://www.ashcroft.com/solutions/industrial-oem-custom-engineered-solutions/) COMPANY - [About](https://www.ashcroft.com/about/) - [Corporate Responsibility](https://www.ashcroft.com/about/corporate-responsibility/) - [Code of Conduct](https://www.ashcroft.com/about/corporate-responsibility/code-of-conduct/) - [Trade Compliance](https://www.ashcroft.com/about/corporate-responsibility/trade-compliance/) - [Product Stewardship](https://www.ashcroft.com/about/corporate-responsibility/product-stewardship/) - [Company News & Events](https://www.ashcroft.com/news-events/) - [Careers](https://www.ashcroft.com/careers/) - [Contact](https://www.ashcroft.com/contact/) © 2026 Ashcroft Inc.. 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